Information about our use of Cookie
Television Broadcasts Limited (“we”, “us” or “our”) use our own and third parties Cookie and other similar digital technologies (for examples: web beacons, pixels, ad tags and device identifiers) (collectively referred to as “Cookie”) in our App “TVB News” (the “Service”) that we make available from time to time to improve and optimize our users’ experience. By using the Service you are agreeing to our use of Cookie and agree that we can place these types of Cookie on your device.
Cookie are text files containing small amounts of information which are downloaded to your web browser or device when you visit our website or use the Service online. Cookie contain information that is transferred to your device and then sent information back to the originating website on each subsequent visit, or to another website that recognizes that Cookie. Cookie are useful because they allow a website to recognize a user’s device. Cookie have lots of different functions, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that advertisements you see online are more relevant to you and your interests.
We use two categories of Cookie to run the website and the Service which allow us to distinguish you from other users:
|Analytical/performance Cookie ||They allow us to recognize and count the number of visitors and to see how visitors move around our Service when they are using it. This helps us to improve the way our Service works, for example, by ensuring that users are finding what they are looking for easily. Without these Cookie, services you have asked for, like content, cannot be provided. You cannot opt out of using these Cookie. |
|Targeting Cookie. ||These Cookie record your visit to our App, the pages you have visited and the links you have followed, limit the number of times you see an advertisement and help measure the effectiveness of the advertising campaigns. We will use this information to make our App, Service and the advertising displayed on it/them more relevant to your interests. We may also share this information with third parties for this purpose. Such information may also be shared with other organizations such as advertisers and may be grouped with information about what is being accessed by other users into interest groups, and then used to show you advertisements based on those interests. Quite often targeting or advertising Cookie will be linked to site functionality provided by the other organization(s) and such Cookie are usually placed by advertising networks with our permission to deliver advertisements more relevant to you and your interests. This is often called online behavioural advertising (OBA). OBA is a way of using information about your web-browsing activity, collected by using Cookie, to group you with other users into interest groups and show you advertisements based on those interests. We may also use Cookie and related ad technology on third party websites, mobile sites and apps to show you OBA ads based on data collected by those cookie. |
You can find more information about the individual Cookie we use and the purposes for which we use them in the table below:
Cookie Table (This table may be updated from time to time to reflect any change in the types of cookie used
|Cookie Type ||Cookie name ||Purpose |
|Performance or Analytics Cookie ||Google Analytics (_ga, _gat_UA-62532560-13, _gid) TVB (tag_deviceid) ||To learn more on the individual cookie and their expiration, see Section 5 (Managing Cookie Settings) below. |
|Targeting or Advertising Cookie ||DoubleClick.net (IDE) Google Analytics (__gads) ||Most browsers accept cookie automatically. To learn more on the individual Cookie and their expiration, and changing the browser setting, please see Section 5 (Managing Cookie Settings) below. |
Managing Cookie Settings
If you are still looking for more information, you can contact us by email at email@example.com Address: TVB City, 77 Chun Choi Street, Tseung Kwan O Industrial Estate, Kowloon, Hong Kong Version:1.0